The 2016 Marine Dealer Conference & Expo added a key session on marketing to its growing educational offerings. First, the latest addition to the MDCE schedule will deal with marketing, but it won’t be your grandfather’s old discussion of the topic. In his day, running ads in the local paper and boating magazines would just about do it. For today’s marine dealer, however, marketing has never been more complex.
What’s best? Inbound marketing? Content marketing? Email marketing? Event marketing? Experiential marketing? Agile marketing? Or one of 10 other kinds of marketing? To examine which marketing disciplines are right for you and how much of each is needed, Eric Keiles, founder and chief marketing officer at Square 2 Marketing near Philadelphia, is the latest addition to the MDCE speaker lineup.
Keiles will outline differences and will guide attendees to deeper insight into two of today’s most talked-about forms of marketing — inbound and content marketing. He’ll tackle what they mean, how they work together, whether or not you really need both and what to expect from each.
The MDCE is the industry’s largest annual meeting with hands-on education specifically for marine dealers. It boasts more than 30 educational courses taught by experts from across the industry and around the world in four core categories — leadership, sales, marketing and service plus. There are always takeaways from every session that enable attendees to bring it back to the team. These takeaways, audio recordings, and copies of PowerPoints are available free to attendees.
The MDCE is slated for Dec. 5-8 in Orlando, Fla., and is the only dealer-specific conference held annually. It’s presented by the Marine Retailers Association of America and Boating Industry magazine. Full information is available at www.mraa.com
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