Monaco Yacht Show 2016

What an interesting experience was this Monaco Yacht Show. Luxury brands, good organization and people! This 2016 edition was full of new contents and perspectives, showing signs of improvement in the European boating markets as highlighted by the recent Cannes and Genoa Boat Shows. Private yacht owners, future buyers of yachts and decision-makers from leading companies…

Show Season in Full Swing

A clear indication that the industry is thriving can be felt when visiting some of the major events on the yachting calendar. The success of shows, such as  the Cannes Yachting Festival is a prime example of that the Europen market keeps recovering. The biggest on-water boat show in Europe closed its doors last Sunday…

Event Marketing in the Digital Age.

On July 14, 2016  several marketing enthusiasts gathered together  at the Antique Car Museum in Fort Lauderdale to hear David Añon speak on EVENT MARKETING IN THE DIGITAL AGE. Best known for being the Vice President of Marketing (CMO) for eMerge Americas. Añon offered a value lesson on how event marketing can leverage digital and…

Astondoa’s Century Celebrations in Spain

I recently traveled to Santa Pola,  Spain to join in the Astondoa’s celebration of its 100-year anniversary. With a selected  group of  international journalist  from the U.S., Europe, Asia and the Middle East we join in an “immersion experience” of the area’s culture, seeped in marine construction complemented by a gastronomical tour of the finest…

Azimut – Benetti Gala Capri 2016

The past week-end I was honored to participate at the Azimut – Benetti Group  Yachting Gala  on the island of Capri in Italy. Together with an exclusive group of nearly 700 clients and enthusiasts, we experienced the yachts at sea in the waters off the Faraglioni, the Arco Naturale and Marina Piccola bay among other locations of this Mediterranean…

Boat International – World Superyachts Awards 2017

The World Superyacht Awards are established to recognize the remarkable ingenuity and innovation demanded by the design, engineering and construction of the world’s finest luxury yachts. Attended by the glitterati of the superyacht world, owners and industry leaders will come together to recognize the finest superyachts launched throughout 2016. While the World Superyacht Awards recognizes…