• Logo

  • Booth Design

  • Boat Show signage

One of my main challenges at FYI International  was to  undertook a full rebranding exercise  in order to freshen up the company’s look in preparation for the launching of its Superyachts division on 2015.

Alongside the strategic work, a fully comprehensive rebranding included everything from the logo to advertising and printed collateral. The new look employed a classic color scheme of red white and blue, and used subtle details to create a distinctive and more polished visual identity.