We create and  implement  public relations strategies that serve to improve relations inside the leisure yacht marine industry. 

Public relations efforts include  highlighting the models, overseeing yachts  reviews and organizing article opportunities.

The Case

Astondoa  is a historic Spanish brand, with 100 years of experience in the shipbuilding sector and  a high-quality product. In 2015 began a collaboration with G Marine, a Miami-based dealership,   with the intention of strengthening its presence in the American market. Although the Spanish shipyard has a remarkable history and a great product,  the brand was  virtually unknown in the USA, a market that has yet good potential.

In collaboration with Marilyn de Martini (PR Power) a medium-long term strategy was developed with the main goal to increase Astondoa’s  brand recognition, combining  press events, sea trials,  onsite visits around the new models’ launch.
As a result, the new models introduced at FLIBS 2015 and YMB 2016 shows were  welcomed with growing interest, both from the public and press.